Growing a business requires decisions about where to invest, who to target and what is actually delivering results.
I'm Evelyn Jegede. I help established B2B and service businesses investigate these challenges and turn research and evidence into practical strategies.
Your sales team cannot pursue every market. I examine buyer segments, competitors and the opportunities where your business has a credible chance to win.
Advertising platforms report leads, your CRM records customer activity and sales reports tell another story. I investigate where those figures stop agreeing and what needs fixing before the next investment decision.
Selected projects across B2B acquisition, demand generation, marketing measurement and healthcare commercialization.
We Are Sales. Thirty-six qualified prospects became nine sponsorships. I personally led six of those deals.
sympl. Buyer messaging, content-led acquisition and nurturing for a Belgian recruitment software business.
Multi-location attribution work. I led the BigQuery connection approach and oversaw implementation coordination, reconciliation, deduplication and quality assurance.
Aroga Lifestyle Medicine. Led private-pay programme positioning and acquisition strategy. Across the engagement, reported active patient volume grew from approximately 120 to 360 per month, while the Women's Health waitlist exceeded 5,000.
You shouldn't have to guess what you're paying a consultant to produce. These examples show the research and recommendations behind each engagement.
An illustrative assessment using real Southern Ontario industry and competitor research to evaluate buyer segments, positioning and a 90-day acquisition plan.
An illustrative investigation using fictional customer records to show how changing CRM sources and duplicate records can misrepresent marketing performance.
Both documents are illustrative examples of consulting deliverables, not results from past client engagements.
A business can have excellent advertising and still struggle to turn enquiries into customers. It can have an experienced sales team pursuing buyers who aren't the best fit, or dashboards that produce figures leadership shouldn't compare without understanding them.
My work connects market research, customer behaviour, acquisition experience, sales processes and measurement so the recommendation addresses the decision that actually needs to be made.
More about Evelyn ↗
Define the business decision and review available evidence.
Evaluate buyer opportunities or reporting gaps in the agreed scope.
Present findings, responsible owners and a prioritized 90-day roadmap.
Campaign execution and technical implementation are scoped separately.
Whether you're exploring your next growth opportunity or trying to understand what your marketing investment is producing, we can start with the business question.
Tell me the decision you're working through. We can discuss whether one of my consulting engagements is the right fit.