Strategy should connect to business outcomes. From acquiring commercial partners and generating demand to improving marketing intelligence and bringing new services to market, my work has focused on solving business problems through research, strategy and practical execution.
A targeted B2B sponsorship acquisition initiative developed 36 qualified commercial prospects into nine sponsorship agreements.
I personally led six of those agreements, working across prospect identification, commercial positioning, outreach and partnership discussions.
For Belgian recruitment software company sympl, I worked on buyer messaging, content-led acquisition and lead nurturing to support commercial growth.
Over six months, reported lead volume increased by 16%, while scheduled sales pitches increased by 12.8%.
A multi-location business needed greater visibility into how marketing leads connected to actual customer enrollments.
I led the approach to examining records across Salesforce, Nimbata and BigQuery, coordinating technical specialists and overseeing reconciliation and quality assurance.
The investigation identified approximately 460 enrolled families with earlier Meta lead records, revealing customer acquisition history that current-source reporting alone did not fully reflect.
These connections provide historical marketing evidence, not proof that Meta advertising caused the enrollments.
I worked on positioning, commercialization and acquisition strategy for seven private-pay healthcare programmes.
During the broader engagement, business-wide monthly patient volume increased from approximately 120 to 360, representing 200% growth.
The patient-volume growth reflects business-wide performance during the engagement and is not attributed solely to marketing.
Identify which customers to prioritize, why they might choose your business and where to focus your acquisition efforts over the next 90 days.
Explore the sprint ↗Understand which marketing numbers you can trust, where visibility breaks down between leads and customers, and what needs to improve before your next investment decision.
Explore the sprint ↗Tell me what you're trying to achieve, what feels unclear, and where you need sharper direction. We can discuss the challenge, the decision in front of you, and whether one of my consulting engagements is the right fit.
Tell me about your business, the challenge you're facing and the decision you're trying to make.